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Your product works, but people still don't really get it…

That's the part I design for.   See how I fix this →

Sanne — AI Product Designer

Hi, I'm Sanne.

I design AI products with a deep respect for human behavior.

I've spent years inside complex systems across industries, watching where things break down. Not technically. Humanly.

I'm interested in the moments where someone hesitates. Where they don't trust the output. Where they quietly stop using the feature.

That's the layer I design.

Healthcare · Global Scale
50+

Hospitals. Ethnographic research that shaped a critical surgical ordering platform deployed globally.

Government · United Nations
National
Security

Designed a secure sensitive-data platform prioritizing victim safety at the highest level of governance.

AI Product · Co-Founder
0→1

Leading product vision, UX, and behavioral design for an Agentic AI consumer product.

Audience · Engagement
3.8M+

Reach through interactive 3D experiences and writing on AI & design.

Booking.com viral LinkedIn post

What 489,562 impressions taught me about design storytelling

A breakdown of the viral post that sparked conversations about AI, booking UX, and how great design gets people talking.

Read on LinkedIn

Featured projects

More work →

Where I play

✦ Hold down and move for the magic

Interactive 3D scenes, sketches, and motion explorations that reflect how I think, play, and experiment.

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