Co-Founding a "Dark Mode First" Digital Twin for Urban Living.
Urban professionals in cities like NYC face "Decision Fatigue." They spend 45+ minutes scrolling through static, outdated lists on Google Maps or Yelp, only to end up at crowded venues.
The market lacked a tool that could ingest real-time data — weather, crowds, events — and filter it through a user's personal taste to offer a single, confident decision.
Unlike a traditional design role, I wore multiple hats: Product Strategy, UX/UI Design, and Venture Building. I was responsible for defining the MVP feature set, bridging the gap between design vision and engineering constraints, and creating the pitch narrative for investors.
Our early ambition faced a critical bottleneck: the "Designer-Developer Gap." Custom components were slowing down our engineering team. I executed a strategic pivot to a "Pure Material 3" approach — utilizing standard code components but applying a custom cinematic theming system. This reduced development scope by 40% while maintaining a unique brand identity, unblocking the build for our MVP.
Standard personalization is too shallow. I designed an onboarding flow based on "Eras" — Health Era, Grind Mode, Social Butterfly. By grounding the UX in the user's current life goal, we create an emotional hook. The AI doesn't just know what you like; it knows who you are trying to be.
Most discovery apps are reactive — waiting for the user to search. I designed Skaify to be proactive. Using "Era" data, the AI scans the user's location and nudges them with context-aware suggestions. The "Pssst!" notification card feels like a friend tapping you on the shoulder, not a cold algorithm.
The MVP is currently in active development. The design system I built allows the team to scale new features rapidly as we move toward our Seed round.